Crocodile (Lacoste) in Paris, France fashion brand

"Crocodile" named after the famous French tennis player Lacoste, because of his long nose and full of offensive people to give him the nickname crocodile. In the thirties, tennis courts on the standard dress is white flannel trousers, machine-woven button shirt, sleeves rolled up.

"Crocodile" Lacoste on this tradition has posed a challenge match at the time put on a short-sleeved knit shirt, above embroidered crocodile on tags. Such clothing is not only comfortable in the game also looking to resolve a long-sleeved short-sleeved son Volume draft questions often fall, overturned a soft collar, knitted cotton pullovers good air permeability, while the longer side lap at some shirts trousers could prevent the shirt Spondylolisthesis out.

Lacoste retired from tennis, the "crocodile" sports shirt to enter mass production and sales start Friend commissioned sewing processing, including in the left chest crocodile marks, at that time very few clothes tag. Lacoste alligator shirt to make the prestigious rapid promotion, especially in the United States.

The fifties, "crocodile" put on the United States Golf shirt color to use on their own shirts, these shirts, especially shirts lap longer, so that athletes feel more comfortable tennis popular. American manufacturers licensing David Christopher also produces color mesh sweater. "Crocodile" tour in the original and creative color.

The late Sixties, in order to enhance the modernization of production output, Kristol easy care company, "can-lun" brand polyester double yarn weaving, color closely follow the fashion, and sometimes even a bit whimsical, like an old dress fade effect. "Crocodile" shirt seems to have become the sports and leisure wear of the fixed styles.

The seventies, "alligator" shirts more universal popularity at men, teenagers and children "Crocodile" is a sign of good quality, with "alligator" shirts are a kind of identity that they wear different way: pull out lap ; rib erected an open collar; eighties, also turned down collar, button fasten; women may also wear clothing male companions. "Alligator" shirts are American middle class in the main closet style, tennis shirts and horse are a common word shirt. In other series on clothing in order to (IZOD LACOSTE) for the tag, the original crocodile logo has been modified or been removed.

"Alligator" shirts good marketing to make more and more of the many imitations produced and eventually damaging the "Crocodile" brand. More ironic is that some imitation crocodile tag put upside down into a crocodile die. In recent years, "Crocodile" brand management rights in various inter-company transfer, license holders are working to put it back to the original position. Now well-made cotton mesh shirt, good marketing. Through the sixties and almost destroyed the "crocodile" and returned to the water.